Use the Cost Per Inquiry Report to measures the success of your advertising. Go to Administration > Reports > Sales > Advertising > Cost Per Inquiry.
This report compares how much you spent related to the number of inquiries you received and the sales from those Inquiries.
- Interest - Marketing interests allow you to link a lead and their purchases to a specific interest. For example, when a customer that is interested in barbeques comes into your store, an employee can select the BBQ & Grill marketing interest when they input the lead. You can then follow up with a marketing campaign to encourage a new purchase.
- You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).
- Advertising Code - Use advertising codes to track the success and profitability of your advertising by associating specific advertisements to interest inquiries in the application. Once advertising codes are associated with a lead, reports can be generated to determine lead generation rates and ROI for each advertisement.
- Advertising codes are added to the interests on a customer account. You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).
Security Permissions Required
||Can Access Reports Tree Branch
|Can Access Reports - Marketing|
Unless explicitly stated, this topic documents the most recent version of Evosus Business Enterprise. If you're not using the latest version, go here to download it.
Did you find it helpful?Send feedback