Use the Cost Per Inquiry Report to measures the success of your advertising. Go to Administration > Reports > Sales > Advertising > Cost Per Inquiry.

This report compares how much you spent related to the number of inquiries you received and the sales from those Inquiries.

Filters

  • Interest - Marketing interests allow you to link a lead and their purchases to a specific interest. For example, when a customer that is  interested in barbeques comes into your store, an employee can select the BBQ & Grill marketing interest when they input the lead. You can then follow up with a marketing campaign to encourage a new purchase.
    • You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).
  • Advertising Code - Use advertising codes to track the success and profitability of your advertising by associating specific advertisements to interest inquiries in the application.  Once advertising codes are associated with a lead, reports can be generated to determine lead generation rates and ROI for each advertisement.
    • Advertising codes are added to the interests on a customer account. You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).

Security Permissions Required

 

Category
Function
Admin-Reports
Can Access Reports Tree Branch
Can Access Reports - Marketing